Stockholm-listed Gaming Innovation Group (GiG) has announced a major partnership renewal as leading UK online bookmaker bet365 extends its existing agreement with ‘GiG Comply’.
In 2019, bet365 become one of the first tier-1 betting operators to deploy GiG Comply marketing compliance tools and safeguards.
GiG Comply supports regulated incumbents adhere to diverse marketing standards and regulations with its system able to scan +30,000 web pages daily referencing operator brands and domains.
Following its first year integration, bet365 will further deploy GiG Comply provisions across its entire market capacity covering all European markets and the US.
Backing the partnership, Richard Brown, Chief Executive of GiG, said: “Our relationship with bet365 continues to grow from strength to strength with our innovative marketing and compliance technology. We are very excited to continue our successful partnership with bet365”.
During 2019, GIG governance highlighted its compliance tool as the firm’s fastest-growing divisions of the company, which has secured ten European tier-1 clients since its launch.
bet365 has strengthened its presence across the US market after securing a 10-year agreement with Century Casinos.
The finalized partnership, undertaken through a subsidiary and having already obtained its master license with The Centennial State, will see bet365 become the casino’s second internet sports betting operator partner in Colorado.
The Stoke-based gambling company will operate both internet and mobile sports betting application under the bet365 brand.
The new partnership will include a minimum annual revenue guarantee and a percentage share of net gaming revenue payable to bet365 each year, with an advance fee being paid on contract signing.
The partnership also marks the consistent growth of bet365 in the region, having recently agreed on a long-term partnership with Colossus Bets, as well as an expansion into the Mexican market via its partnership with TV Azteca’s gambling subsidiary, Ganador Azteca.
bet365 first made its entry into the US market after securing a 20-year agreement with Empire Resorts Inc. The agreement saw the online betting group become the lead digital and land-based sports betting services provider for the ‘Resorts World Catskills’ casino in upstate New York.
At the time, bet365 set-up an affiliate subsidiary ‘Hillside NY LLC’ which acquired up to $50 million of Empire’s common stock in two tranches, thus making it the Nasdaq firm’s second largest investor.
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bet365 expands GiG Comply partnership
Stockholm-listed Gaming Innovation Group (GiG) has announced a major partnership renewal as leading UK online bookmaker bet365 extends its existing agreement with ‘GiG Comply’.
In 2019, bet365 become one of the first tier-1 betting operators to deploy GiG Comply marketing compliance tools and safeguards.
GiG Comply supports regulated incumbents adhere to diverse marketing standards and regulations with its system able to scan +30,000 web pages daily referencing operator brands and domains.
Following its first year integration, bet365 will further deploy GiG Comply provisions across its entire market capacity covering all European markets and the US.
Backing the partnership, Richard Brown, Chief Executive of GiG, said: “Our relationship with bet365 continues to grow from strength to strength with our innovative marketing and compliance technology. We are very excited to continue our successful partnership with bet365”.
During 2019, GIG governance highlighted its compliance tool as the firm’s fastest-growing divisions of the company, which has secured ten European tier-1 clients since its launch.